LITERASI KOMUNIKASI DIGITAL UNTUK SISWA SMK (BIJAK DALAM BERSOSIAL MEDIA)
Keywords:
digital marketing, digital communication, social media, vocational high school, digital ethics, community serviceAbstract
This community service activity, conducted at SMK Negeri 7 Malang, aims to enhance students' digital communication
literacy through a socialization program themed "Being Wise on Social Media." The background of this activity lies in the high use of social media among students without adequate understanding of digital ethics, personal data protection, and the potential impacts of social media misuse. The implementation methods included preliminary observation,
development of educational materials using case studies, execution of interactive socialization sessions, and evaluation of
participants’ cognitive understanding and satisfaction. The results showed an 8.3% increase in students’ understanding of digital literacy concepts, with 41% of participants showing individual score improvement. Additionally, 96% of participants stated that the materials presented were very beneficial. This activity also established strategic partnership with the school and provided documentation to serve as a reference for sustainable implementation. The program proved effective in equipping students with ethical and responsible social media usage, while also supporting the development of positive digital character.
