Sosialisasi dan Pendampingan Pengembangan Pemasaran tentang Promosi dan Penggantian Nama Merk Usaha Mikro” Dapoer Mae “

Abstract

Micro, Small and Medium Enterprises (MSMEs) have played a role in the growth of the Indonesian economy, namely contributing 61% of GDP, however, the problems or challenges faced by MSMEs in Indonesia are almost the same, namely related to marketing, lack of innovation, and lack of access to the use of information technology. This community service aims to help solve the problems faced by Dapoer Mae (which operates in food and craft), namely related to brand names that have been used by other parties; promotions are less than optimal, labor is limited. The recommended solution is to develop marketing by changing the brand name, adding workers, and carrying out promotions through the use of digital marketing (social media or other online media), and making photos that have aesthetic value that will be used in digital marketing, as well as collaborating with institutions that are experts in marketing. Media for delivering solutions through outreach and training. In this way, it is hoped that Dapoer Mae can strengthen its position in the market and become an agent of positive change in the development of creative industries in its community.